Summary
In this chapter, we had a chance to go deeper into UX metrics, KPIs, and ROI. By understanding what you are measuring in order to validate the changes you made to fix UX issues, you can demonstrate to the stakeholders the value of investing in UX. Besides deciding which metrics and KPIs really matter for your project, we also saw different methodologies for qualitative and quantitative approaches.
All these methodologies and analyses should end in a clear and well-structured report that will help the stakeholder understand the results of the projects and the need for making decisions or taking different directions. At this point, you might need to decide if the product, service, website, or app needs more improvement and ideation.
It is important to keep in mind that fixing UX issues is not a closed project with a single end. Think of this process as a continuing one, where you must keep checking, evaluating, changing, measuring, and so on. Remember that user behavior can change, and...
