Summary

Today, the flywheel has become the cornerstone of most business operations as it puts the customer at the forefront. However, this is not to say that the funnel is totally irrelevant. For some business use cases, the funnel still has value, but when combined with the flywheel, the force that is expended from customer satisfaction keeps the wheel spinning, allowing your teams to produce regenerative business without too much effort.

So, by now, you should be considering two options: either sending your marketing team on a 1-month sabbatical or realizing that if your customers are not the center of every conversation in your business, it's time to consider implementing a RevOps strategy to ensure BC. In the next chapter, you'll learn how to use HubSpot for every type of business.