Primary Data Management

One of the core capabilities of any organization is the ability to standardize its most core, most connected data: master & reference data. By nature, mastered data provides a solution whereas data used by multiple divisions for many uses are standardized and cleansed for the benefit of the organization at large. We will start with the basics: What is master data? Why is it critical? What makes it so complex and difficult to deploy and adopt? We will dive into what the different types of data are, and how it varies from customer data platforms.

I will explain how to prioritize this data governance capability and how to implement a strong and centralized master data solution that will impact and elevate the power of data for an enterprise into a strategic asset. All the capabilities introduced thus far will be woven into this powerful capability to tie them together.

Before we dive in; a note on the use of the term “Master Data Management”...