Chapter 6: Applying AI for Innovation –Consumer Electronics Deep Dive

As we've explored in previous chapters, AI is no longer just a buzzword. It has become a critical component for the growth strategies of many companies, with the majority of leading executives saying that their company is investing in AI or machine learning. This chapter will explore how consumer electronics brands can leverage AI to improve their product innovation and drive growth.

Consumer electronics brands have long relied on their ability to innovate new products to keep pace with the rapidly changing trends in technology. Innovating new products enables these brands to stay relevant and attract consumers who want to experience new ways of engaging with technology.

This applies as much today as it ever has. For example, when consumers are choosing from an array of smart home devices at their fingertips, they need compelling reasons to choose your brand over someone else's. By taking...