When ideas are discussed in the abstract, it is very possible for different people to interpret them differently enough to create misunderstandings. By capturing ideas in a more specific way--using sketches, for example--we can help to avoid misunderstandings. Sketches are very useful to communicate ideas, but they are not going to do it by themselves.
Capturing a good design solution in a sketch and sharing it is not enough; you need to communicate fully. The best solution for a problem is useless if it never gets built, and you'll need to convince many people along the way:
- Other designers with feedback on how to improve your design
- People building the product, thinking how to turn the idea into reality
- Decision-makers such as your client or your manager, considering whether the solution will fit in their budget
- Users sharing their opinions on...