How to communicate better

CiviCRM can assist your organization in sending, receiving, and tracking online and offline communications, but it is up to you to create an appropriate communication plan that fits your CRM strategy. Ideally, you will communicate in ways that will:

• Effectively and efficiently achieve your organization's mission

• Respond to the interests of the different types of constituents in terms of topic, treatment, tone, and timing

• Align the communication to its call to action

• Reinforce your brand

Aligning efforts with objectives

Your plans to communicate with constituents should relate to your plan to achieve your organization's mission. Usually, organizational goals are achieved both directly and indirectly through communications: serving clients, educating and persuading people, raising the profile of your organization within certain target groups, increasing event attendance, recruiting new volunteers, or generating new donations from new target markets. Make sure your communications...