Chapter 5—Keeping Up with the Stats
Internet 2010 in numbers http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
What's the difference between clicks, visits, visitors, pageviews, and unique pageviews? https://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=57164
What's the difference between the Absolute Unique Visitor report and the New versus. Returning' report? http://support.google.com/googleanalytics/bin/answer.py?hl=en-GB&answer=113734
What does bounce rate mean? http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=81986
Understanding campaign variables—The five dimensions of campaign tracking http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55579
