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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

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Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781804619902
Length 464 pages
Edition 2nd Edition
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Concepts
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Authors (2):
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Melissa Murphy Melissa Murphy
Author Profile Icon Melissa Murphy
Melissa Murphy
Mike King Mike King
Author Profile Icon Mike King
Mike King
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Table of Contents (22) Chapters Close

Preface 1. Part 1:Customer 360 Component Products
2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER 3. Chapter 2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Know Your Customer with Data Cloud (DC) 7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution 8. Part 2: Architecture of Customer 360 Solutions
9. Chapter 7: Role of a Solution Architect 10. Chapter 8: Integration Architecture Options 11. Chapter 9: Creating a 360° View of the Customer 12. Chapter 10: Customizing for Common Business Needs 13. Chapter 11: Enterprise Integration Strategies 14. Part 3: Salesforce Certified B2C Solution Architect
15. Chapter 12: Exam Preparation Tools and Techniques 16. Chapter 13: Prerequisite Certifications 17. Chapter 14: Commerce and Integration 18. Chapter 15: Certification Scenarios 19. Assessments 20. Index 21. Other Books You May Enjoy

Integration and computing with MuleSoft and Heroku

MuleSoft and Heroku are Salesforce acquisitions that are not part of the core Lightning Platform. Despite that, or perhaps because of it, they can play a unique role in a B2C solution, especially for larger enterprises with more complex data and integration needs.

MuleSoft in Customer 360

MuleSoft is an integration and API platform designed to form the backbone of a larger enterprise integration strategy. Properly leveraged, a solution like MuleSoft can significantly reduce the time and cost of integration work at scale by creating consistent APIs across disparate technology solutions. In principle, when leveraging MuleSoft in an integrated solution instead of integrating each component point-to-point, each would be integrated with MuleSoft and MuleSoft would handle the orchestration between them.

MuleSoft value proposition

It may seem counterintuitive at first to say that adding an additional product to the solution can...

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