Multi-org, realm, and BU scenarios

Each of the three primary products in your Salesforce B2C solution architecture partitions data in different ways and has a different structure for an instance. This section covers the reasons organizations end up with multiple orgs, realms, and BUs in the first place and why you may or may not want to consolidate that data into a single viewpoint.

Throughout this chapter, we'll use the example of a fictitious organization that has multiple brands and geographies. We'll call this company Packt Enterprises, the parent company of Packt Gear. They also own Packt Sport, an athletics and leisurewear brand.

Each brand has operations in multiple parts of the world, as shown in the following org chart:

Figure 10.1 – Packt Enterprises org chart

This view is focused on the structure of the organization, not the technology they use—we'll evolve that viewpoint as we work through the example in this chapter...