Pop Quiz Answers

Chapter 1, Getting Started

Pop quiz – starting your e-commerce

Q1	2. Enable multistore
Q2	3. Stats
Q3	1. Click on Catalog and then click on Product

Chapter 2, Back Office

Pop quiz – themes and things

Q1	1. Editing the HTML template with CSS and JavaScript
Q2	2. Editing the CSS file of the theme
Q3	1. Click on the Themes sub-tab under Preferences and once there, I select my logo

Chapter 3, Merchandising for Success

Pop quiz – a few product marketing questions

Q1	1. Creating a special offer
Q2	2. The new body toner uses the latest fitness technology

Chapter 4, Getting More Customers

Pop quiz – PrestaShop search

Q1	2. Setting weight in the section Search under the Preferences tabs
Q2	1. Adding to the file the following line, Disallow: [Path]

Chapter 5, Tools, Newsletters, Extra Income, and Statistics

Pop quiz – tools and preferences challenge

Q1	1. By selecting Use PHP mail() function. Recommended; works in most cases
Q2	2. By clicking on Menus under the Administration tab
Q3	1. Yes, PrestaShop does everything for us

Chapter 6, Security and Disaster Recovery

Pop quiz – security

Q1	1. To be consistent with every profile
Q2	3. Change the design of our store, add or delete an other employee, modify the orders, among others
Q3	1. Using SSL

Chapter 7, Checkouts and Shipping

Pop quiz – a refresher

Q1	3. Because it is a protocol for encrypting information over the Internet
Q2	1. Because, when the customers use the PayPal payment gateway, they automatically jump to the PayPal servers

Chapter 8, Ready to Sell

Pop quiz – sell your products

Q1	1. Forum, specialized webs, search engine registration and AdWords
Q2	2. Products that the customer often buys
Q3	1. Having a good SEO, writing good posts and giving a good customer services

Chapter 9, Go… to the Future

Pop quiz – become an e-commerce expert

Q1	1. It is more important to have a very good product line and customer services
Q2	1. Magento, PrestaShop, and osCommerce
Q3	2. Audience