Chapter 2. Making a Business Case

In this chapter, I will explain some general principles of modeling and the key benefits of using the ProVision® modeling solution, specifically to support business strategy. You can use this information to support your business case.

Recently, I had a meeting with the directors of a major household brand. They had just finished completing a strategic review of the business, which had been signed off by the board. They had numerous stakeholders to satisfy, and naturally the final result was a compromise, which was reached after months of meetings. I was with an experienced business coach who asked the CEO, "So, how will you know if you have succeeded?". The CEO had difficulty in answering the question. One of his senior managers in the room jumped to his rescue: "Oh, we are working out what we want to measure. We have agreed on some of the measures, but haven't yet put any numbers against them."

The coach asked: "How do people in the organization feel about...