Business Intelligence

From a business point of view, all the investments made to create a modern analytics platform is to get timely insights from the data. In many of the previous chapters of this book, we discussed topics ranging from data ingestion, data curation, data transformation and data storage. All the investment made in the analytics platform is only worth the time, effort and cost if valuable insights can be drawn from the data. Data consumption patterns dictate what an analytics platform should look like. One of the key data consumption patterns is around presenting the data to different personas in a way so that it can easily be understood. The whole point of doing data analytics is so that business decisions can be taken, to steer the organization towards rapid growth, based on the insights derived from the data. The process of deriving actionable insights from the data is termed as business intelligence (BI). To make it easy to gather insights, many organizations rely...