The mobile market
The success of any commercial project cannot arise with disregard to its reference market, and mobile games don't make exception.
We the authors, believe that if you are reading this book, you are aware that the mobile market is evolving rapidly. The Newzoo market research for the games industry trends report for 2012 states that there are more than 500 million mobile gamers in the world and around 175 million gamers pay for games and that the mobile market was worth 9 billion dollars in 2012 (source: http://www.newzoo.com/insights/placing-mobile-games-in-perspective-of-the-total-games-market-free-mobile-trend-report/).
The following screenshot represents the numbers of the mobile gaming market 2012 reported by Newzoo:
As Juniper Research, a market intelligence firm, states, "smartphones and tablets are going to be primary devices for gamers to make in-app purchases in the future. Juniper projects 64.1 billion downloads of game apps to mobile devices in 2017, compared to the...