Why you should invest in SEO
There are many ways to bring people to your site. The following are some of the best methods:
- Paid advertising
- Social media
- Influencer marketing
- Affiliate programs
- Trade shows
- Business development
- Speaking engagements
- Public relations
- Content marketing
- SEO
While we can’t delve into every strategy within the scope of this discussion, it’s worth highlighting the distinctive nature of SEO and its connection to content marketing compared to other approaches.
First, we’ll look at some of the most talked-about strategies, which are usually advert-related and cost money to get up and running. Then, we’ll look at the slow but steady increase in visitors from SEO.
One-off marketing strategies
Most customer acquisition strategies are transactional. By that, I mean you do something once and you get a certain number of visitors. Here are some examples:
- You spend $10 on a...
