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Mastering the Art of Sales Engineering

You're reading from   Mastering the Art of Sales Engineering Develop essential skills and gain valuable insights for high-tech sales engineering success

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Product type Paperback
Published in Sep 2024
Publisher Packt
ISBN-13 9781835880968
Length 316 pages
Edition 1st Edition
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Authors (2):
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Jeffrey Silver Jeffrey Silver
Author Profile Icon Jeffrey Silver
Jeffrey Silver
Jason Mar-Tang Jason Mar-Tang
Author Profile Icon Jason Mar-Tang
Jason Mar-Tang
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Table of Contents (17) Chapters Close

Preface 1. Part 1:Understanding the High-Tech Sales Industry FREE CHAPTER
2. Chapter 1: Types of Organizations That Employ Sales Engineers 3. Chapter 2: Typical Sales Roles and Sales Processes 4. Chapter 3: The Sales Engineer 5. Chapter 4: Types of Sales Engineer Roles 6. Part 2:Necessary Soft Skills
7. Chapter 5: General Soft Skills 8. Chapter 6: Client-Facing Soft Skills 9. Chapter 7: Mastering Yourself and Helping Others 10. Part 3:Often Neglected Important Skills
11. Chapter 8: Road Warrior Fundamentals 12. Chapter 9: Administration 13. Chapter 10: Compensation and Legal Considerations for the SE 14. Chapter 11: Beyond the SE Role – SE Management 15. Index 16. Other Books You May Enjoy

The extended team

So, you have a great working relationship with your AE and you get along great with your boss, the SE manager. You feel like a well-oiled machine. Well, not just yet! The best SEs understand the mission of other groups in their organization and seek to build great working relationships with them. You may hear people in the field lament that those at corporate just don’t get what you see in the field. Well, you have an active role in being part of the solution versus complaining about the problem. That is what the best SEs do! Let’s explore these various groups and why they are important to you, the SE.

Product managers

Product managers (PMs) are typically responsible for the success of a singular product or service offering of your company. Depending on how complex or how large the revenue stream is for the product, it could mean that there are multiple PMs assigned to it. Regardless, the PM is directly responsible for the current operational build...

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