In this chapter, we examined the Intellectual Property issues around your naming portfolio.
Given the overwhelming choice afforded by the reality of the new TLDs, we covered how to narrow down the naming options and how to assert your organization's trademarks within this space.
We also covered the steps in rolling out a new TLD and the role the Trademark Clearing Houses play within them.
This brought us to the inevitable disputes that will arise occasionally, both from the perspective of somebody attacking our names through them, and how to assert your rights against somebody else's infringing domains.
We have also definitely answered the age-old question: What is cybersquatting? It is one of the most misunderstood terms around naming.
