Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Making Big Data Work for Your Business

You're reading from   Making Big Data Work for Your Business A clear, practical and simple guide to ensuring effective Big Data analytics for your business

Arrow left icon
Product type Paperback
Published in Oct 2014
Publisher
ISBN-13 9781783000982
Length 170 pages
Edition Edition
Concepts
Arrow right icon
Author (1):
Arrow left icon
Sudhi Ranjan Sinha Sudhi Ranjan Sinha
Author Profile Icon Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
Arrow right icon
View More author details
Toc

Table of Contents (15) Chapters Close

Making Big Data Work for Your Business
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
1. Building Your Strategy Framework 2. Creating an Opportunity Landscape and Collecting Your Gold Coins FREE CHAPTER 3. Managing Your Big Data Projects Effectively 4. Building the Right Technology Landscape 5. Building a Winning Team 6. Managing Investments and Monetization of Data 7. Driving Change Effectively 8. Driving Communication Effectively

Understanding how data creates value


Advancements in computing technologies have reduced the cost of collection, storage, and processing of data; advancements in analytics have increased the value of data. Earlier, raw data did not have any inherent value. Once it was processed, the resultant information was useful to take decisions and for usage in other business processes. So, the value lay in the information that was derived from the raw data. Now, we can process all data to create new insights and new businesses. Therefore, the influence of raw data today is significantly more than ever before. Unlike physical assets, the value of data is perpetual. The more we use it in varied ways and create newer insights, the more its value increases. In his Seven Laws of Data Science, Dr. Jerry Smith postulates, "The value from combined independent data is greater than the combined value of each data alone." Every time we pair new data sets leading to further newer insights, the value of those data...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime