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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

The future of work and skills

As the discipline of growth product management continues advancing at breakneck speed, so too must the capabilities that tomorrow’s leaders cultivate to steer innovation responsibly. Mastering emerging domains such as ethics, sustainability, and public sector technology promises new avenues for positive impact, as McKinsey highlights: “Tech for good is increasingly recognized as a promising new field of innovation.” This shifting landscape of required expertise prompts many questions regarding how growth product managers must prepare through perpetual upskilling. Let’s examine the most vital knowledge areas on the horizon and promising paths to proactively skill up.

Emerging areas of expertise

As AI assistants, intelligent workflows and automation transform industries, growth product managers will increasingly curate next-generation experiences at the human-technology frontier. The following are some core emerging competencies...

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