Product and feature launch

Launching a product or introducing a new feature within an existing product is critical for any organization. It represents the culmination of tireless efforts, extensive research, and meticulous planning. However, it is essential to recognize that the launch process can differ significantly depending on whether you are introducing an entirely new product to the market or unveiling a new feature within an existing offering. We will touch on the intricacies of product launches and new feature rollouts, shedding light on the key differences and providing insights into the best practices for each scenario. We will navigate the product launch journey together and equip you with the knowledge and strategies necessary to make a powerful impact in the market. You can find more about go-to-market launches in Chapter 9.

The full product launch

You introduce a new offering to the market when embarking on a full product launch. This process involves a comprehensive...