Research and interviewing your users
Through analytic tools you might better understand and monitor the user navigation behavior and see what their main issues are, and now you want to understand why by listening to the user.
Doing a survey can be a starting point. According to FluidSurveys, 24.8% of people are willing to complete email surveys on average. Keep in mind that the survey questions should be quick, objective, and easy to understand. There are different nice online tools for surveys such as Survey Monkey (https://www.surveymonkey.com/), Typeform (https://www.typeform.com/examples/surveys/), SSI, former Instant.ly (https://www.surveysampling.com/), Polldaddy (https://www.polldaddy.com/), or even Google Forms (https://www.google.com/forms/about).
In addition to surveys, you can also do user interviews (we talked about this methodology in Chapter 2, Identifying UX Issues – UX Methodologies) and talk individually to the users and potential users who represent your target audience....
