Creating forms and using their features

Forms are a critical part of any marketer's strategy as they are the most popular way to capture a lead's details. Every website page, campaign, and social media ad eventually leads the prospect to give you their details using a form. Therefore, the more control you have over adjusting fields or optimizing the user experience (UX) when filling out a form, the higher the likelihood of capturing more contacts. Remember—the goal is to make filling out forms as painless as possible and to ask the right questions at the right time. It is often said that filling out a form is like going on a first date. There are some questions you ask on a first date and others you leave for second or future dates.

Unlike regular website forms, using HubSpot forms for your website and campaigns allows you to capture vital information without making the user feel overwhelmed at having to fill out too many fields. Here are five features of HubSpot...