Creating retargeting ads for contacts within HubSpot

Retargeting refers to advertising to people based on their previous internet actions. Retargeting ads are therefore generally promoted to contacts who already visited your website or are even part of your database.

Advertising to people who already have an interest in you and your product or service usually gives better results and is a better investment of your money. The HubSpot paid ads tool can also be used to create retargeting ads for contacts in the middle and bottom of the funnel. The contacts generated from these campaigns often tend to be of higher quality with a low cost attached to them, but the overall number of conversions will be lower compared to other ad campaigns.

To ensure your retargeting ad campaigns are effective, it is important to install a tracking code on your website. You can create retargeting campaigns based on audience segmentation if you have a sufficient volume of traffic to your website. Unlike...