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Empowering Marketing and Sales with HubSpot

You're reading from   Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

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Product type Paperback
Published in Jul 2022
Publisher Packt
ISBN-13 9781838987145
Length 476 pages
Edition 1st Edition
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Author (1):
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Resa Gooding Resa Gooding
Author Profile Icon Resa Gooding
Resa Gooding
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Table of Contents (20) Chapters Close

Preface 1. Part 1: HubSpot – Starting Off HubSpot
2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER 3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days 4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively 5. Chapter 4: Empowering Your Sales Team through HubSpot 6. Part 2: Scaling Your Business with HubSpot
7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool 8. Chapter 6: Getting Known Through Social Media on HubSpot 9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot 10. Chapter 8: Conducting a Portal Audit 11. Chapter 9: Converting Your Visitors to Customers 12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools 13. Chapter 11: Proving That Your Efforts Worked Using the Reports 14. Part 3: Is HubSpot Right for Your Business?
15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business? 16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel 17. Chapter 14: Using HubSpot for All Types of Businesses 18. Assessments 19. Other Books You May Enjoy

Connecting your LinkedIn Ads account to HubSpot

The HubSpot user who connects the LinkedIn Ads account must have Publish access to the HubSpot ads tool and be an account manager in that LinkedIn Ads account.

Once the appropriate access is acquired, follow these steps to connect LinkedIn to HubSpot:

  1. Navigate, from the top menu, to Settings | Marketing | Ads | Connect account, as shown in the following screenshot:

Figure 7.1 – Connecting an Ads account to HubSpot

  1. Then, choose the desired platform from the popup. In this case, select LinkedIn.

Figure 7.2 – Ads platforms to connect in HubSpot

  1. After selecting LinkedIn, a popup will appear prompting you to sign into your personal LinkedIn account. It does not take information from your personal account but simply uses it as a conduit to get to your company's Ads account.

Figure 7.3 – LinkedIn connection

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