You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Product type Paperback

Published in Jul 2022

Publisher Packt

ISBN-13 9781838987145

Length 476 pages

Edition 1st Edition

Tools

HubSpot

Concepts

Marketing

Author (1):

Resa Gooding

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Table of Contents (20) Chapters

Preface

1. Part 1: HubSpot – Starting Off HubSpot

2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER

3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days

4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively

5. Chapter 4: Empowering Your Sales Team through HubSpot

6. Part 2: Scaling Your Business with HubSpot

7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool

8. Chapter 6: Getting Known Through Social Media on HubSpot

9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot

10. Chapter 8: Conducting a Portal Audit

11. Chapter 9: Converting Your Visitors to Customers

12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools

13. Chapter 11: Proving That Your Efforts Worked Using the Reports

14. Part 3: Is HubSpot Right for Your Business?

15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business?

16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel

17. Chapter 14: Using HubSpot for All Types of Businesses

18. Assessments

19. Other Books You May Enjoy

Connecting your Google Ads account to HubSpot

The HubSpot user who connects the Google Ads account must have Publish access to the HubSpot ads tool and admin access to the Google Ads account.

Tip

Only individual Google Ads accounts can be connected to HubSpot. Google Ad Manager accounts cannot be connected to HubSpot. So, any Google Ads account that is managed in a manager account should be connected to HubSpot individually.

In order to connect a Google Ads account to HubSpot, the following steps must be completed:

Navigate, from the top HubSpot menu, to Settings | Marketing | Ads | Connect account.
In the popup, select Google Ads.

Figure 7.11 – Connecting a Google Ads account to HubSpot

In the dialog box that opens, log in to your Google account using the email address associated with your Google Ads account.
Then, click Allow.
Select the Google account you wish to connect to HubSpot and click Connect.

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You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Table of Contents (20) Chapters

Connecting your Google Ads account to HubSpot

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Authors (1)