Summary
SEO is both a science and an art. To be successful, it requires consistency and creativity in order to make an impact. In this chapter, we covered the basics you need to get your SEO process started within HubSpot. With this as a starting point, you can now focus your resources and efforts. Start with creating a list of keywords, understand and analyze the possible traffic you can gain with specific keywords, pay attention to the difficulty of ranking, and optimize your content based on the relevance of your brand and its products or services.
Once you've connected your HubSpot to your website domain, define the main topic and related subtopics. You can now use this to inform your content strategy and continue building upon this to produce relevant and search engine-friendly content.
In the next chapter, we'll explore the social media tools and functionalities of HubSpot and show you how to generate amazing campaigns and reports all in one tool.
