Defining your sales process
Most business sales processes are well...lacking a process. Sales teams often cite the need to do things their own way and rebuke any level of input or system that gives insights into their daily activities. But this is not the main purpose of investing in a CRM or building a sales process. The goal is not to be a "big brother," but instead to implement a set of repeatable steps that each member of your team can take to move a prospect from a lead to a customer. The goal of such a process is to help your reps consistently and successfully close deals with a framework that works.
In addition, setting up a well-defined framework for your sales process in HubSpot gives the following added value to the marketing team:
- It allows Marketing to tie the ROI from campaigns directly to the revenue generated.
- It can be used as a future indicator to approximate the number of customers and the amount of revenue a particular campaign should generate...
