Scaling your marketing with inbound marketing

In order to use the inbound methodology to scale your marketing, you must first understand that there are five fundamentals of inbound marketing: buyer personas, content, buyer's journey, contacts, and setting goals. Each of them plays a crucial part in your inbound strategy and, when combined, allows you to attract, engage, and delight your customers by empowering them to reach their goals at any stage.

The HubSpot CRM software is built upon this methodology. Unlike other CRM platforms such as Salesforce, Zoho, or Pipedrive, HubSpot is built with the intention of personalizing your interactions with a prospect even when this interaction happens at scale. Therefore, to successfully implement HubSpot and see ROI, you must be willing to think about your entire customer journey and find the best way to keep track of it in HubSpot. But, where do you begin? How do you create a successful inbound strategy? The answer lies in the flywheel...