Increasing sales with inbound marketing
The inbound methodology is not just for marketing. In recent times, sales teams also recognized that they needed to transform the way they sell to the consumers as the buyer's journey changed. It is no longer sufficient to just sell products. Instead, there is a need to guide buyers into making a decision that is best for them. There is a need to prioritize the needs, challenges, goals, and interests of the buyer instead of simply focusing on making the sale. So, how do you achieve this turnaround? How do you get your salespeople to adopt a more inbound approach in order to increase sales?
The first step is to understand the buyer's journey. Every purchase decision generally goes through three phases: awareness, consideration, and decision. The buyer generally becomes aware they have a problem, they then consider various options as possible solutions to the problem, and finally, decide on a specific solution.
