Converting traffic to customers using inbound marketing

We now understand what it takes to generate interest for your product, but how do we take it to the next level and convert this traffic to paying customers? Let's take a look at how the entire process can look. For your new product or service launch, hosting a webinar is a good tactic to generate leads (inbound tactic), and promoting that webinar on LinkedIn (inbound tactic) will get you brand awareness as your existing followers will see those posts. And, even though they may not all choose to register, some may share it or tag people they know might be interested. But, after the webinar, we need to also be on top of how we nurture those leads (inbound tactic) until they convert to a sales opportunity.

The point is that the second phase of inbound marketing, engage, is just as important as the first, attract, and for companies who fail at inbound marketing, the reason is usually that they did not plan for the entire customer...