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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Chapter 3: Research and Validation

In the previous chapter, we understood the difference between linear products and digital platforms and how product management differs for each of them. Now that we have seen how traditional product management techniques must be modified to fit the platform, we can go into the specifics of product management for digital platforms. We will start from the first step of initial research and work our way up to digital platforms' sustainability and day-to-day operations.

Conducting research and gathering insights are essential in any product's journey, and digital platforms are no different. Even though the stage is the same, the techniques and specific data collected and analyzed are very particular in digital platforms. After research comes the validation phase, where we must validate that the concept of a particular digital platform is feasible and viable. This chapter will explain and explore each step of the research and validation phase...

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