Organizing, building, and presenting your content

Creating content can be challenging, especially when it comes to the process itself. Now that you’ve listened to people’s problems, difficulties, and challenges, and you want to offer a solution, the best approach is to envision a journey for your audience. Consider where they currently stand and where they aspire to be. Then, identify the specific steps they need to take to progress from their current situation to their desired destination. With these steps in mind, you can create content that assists your audience in navigating each stage of their journey.

This approach of envisioning their journey helps you create valuable content by addressing the gap between your audience’s current position and their desired outcome. Your content can fill that gap by providing a clear path and outlining the necessary steps they need to take to progress. This can be highly specific, such as addressing a particular challenge...