Alternatives to consent
Obtaining informed permission from individuals for data processing activities is frequently regarded as the gold standard in the digital identity area for safeguarding privacy and giving users control over their personal information. However, as the digital world advances and data processing grows more sophisticated, it is becoming clear that depending exclusively on consent may no longer be practicable or adequate. As a result, different methods of gaining consent are being investigated in order to solve the difficulties of getting meaningful permission in particular settings while still protecting human rights and privacy.
The idea of legitimate interests as a valid basis for data processing is an alternative to consent. Legitimate interests enable organizations to handle personal data without the data subject’s explicit consent where there is a genuine and compelling basis for doing so and the data subject’s rights and freedoms are not violated...
