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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Looker Studio Features, Beyond Basics

In the previous three chapters of this book, you have learned about how to get started with Looker Studio and explored its major entities. You understood how to use the many fundamental features of the tool to build effective data visualizations and reports. This chapter explores some additional capabilities that will allow you to create truly powerful and insightful data stories.

We will learn about calculated fields, which allow you to create new data values based on the existing data and support effective analytics and data representation. We will look into parameters that let you dynamically change the output of calculated fields or data source connection settings based on the user input. We will also learn about data blending, which helps create charts and controls based on multiple data sources within a report by combining those data sources through blending. Data blending has many interesting applications. A gallery of community visualizations...

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