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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Blending data

Data blending is the process of combining data from multiple data sources. The resultant resource is called a blend. Blends are useful in two primary ways:

  • To bring additional information into your visualizations and controls from disparate data sources
  • To perform reaggregations, that is, aggregating an already aggregated metric such as calculating the average of averages or the maximum of distinct counts

Often, you may want to analyze data that resides in multiple underlying datasets together. While you can easily visualize this data in separate charts powered by the respective data sources in the report, the challenge is when you want to represent information from these different data sources together in a single component. Blends come to the rescue in such scenarios. Blends incorporate fields from constituent data sources, called tables, and can serve as a source for charts and controls. Through blending, Looker Studio makes it easy for you to combine...

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