Primary versus secondary research
As a PMM, you will likely have a good understanding of the target customers and the overall business objectives. However, conducting market research and analysis requires specific skills and expertise in data analysis and research methods. This is where your collaboration with analytics and strategy experts comes into play. These experts can provide valuable insights and help you understand the data that is being gathered. They can also help you identify trends and patterns that you may have missed on your own.
Your role in guiding the research is critical. You can help ensure that the research is aligned with the business objectives and that the insights gained from the research are actionable. You can also help communicate the research findings to stakeholders within the company, in a way that is easy to understand and can be used to make informed decisions.
It's often recommended to use multiple research methods, as they can complement each...
