The role of marketing and privacy in cybersecurity
There’s no doubt the introduction of the General Data Protection Regulation (GDPR) in 2018 has had huge regulatory impacts on all businesses, including those outside of the EU and UK. The GDPR replaced the 1995 Data Protection Act and sets out new rules around how personal data must be collected, processed, and stored. Businesses that don’t comply with the GDPR can face hefty fines, so it’s essential to understand what these changes mean for your organization.
GDPR mandates that all companies introduce new policies, methods, and practices for handling the personal data of their customers, users, suppliers, and employees located in the EU. As a result, any organization anywhere in the world interacting with EU residents’ personal data must adhere to the new transparency, security, and accountability criteria set out by the EU.
In Singapore, the Personal Data Protection Act (PDPA) provides a basic level...