You're reading from API Analytics for Product Managers Understand key API metrics that can help you grow your business

Product type Paperback

Published in Feb 2023

Publisher Packt

ISBN-13 9781803247656

Length 344 pages

Edition 1st Edition

Concepts

REST API

Author (1):

Deepa Goyal

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Table of Contents (24) Chapters

Preface

1. Part 1:The API Landscape

2. Chapter 1: API as a Product FREE CHAPTER

3. Chapter 2: API Product Management

4. Chapter 3: API Life Cycle and Maturity

5. Chapter 4: Building and Managing API Products

6. Chapter 5: Growth for API Products

7. Chapter 6: Support Models for API Products

8. Part 2: Understanding the Developer

9. Chapter 7: Walking in the Customer’s Shoes

10. Chapter 8: Customer Expectations and Goals

11. Chapter 9: Components of API Experience

12. Part 3: Deep Dive into Key Metrics for API Products

13. Chapter 10: Infrastructure Metrics

14. Chapter 11: API Product Metrics

15. Chapter 12: Business Metrics

16. Part 4: Setting a Cohesive Analytics Strategy

17. Chapter 13: Drawing the Big Picture with Data

18. Chapter 14: Keeping Metrics Honest

19. Chapter 15: Counter Metrics to Avoid Blind Spots

20. Chapter 16: Decision-Making with Data

21. The API Analytics Cheat Sheet

22. Index

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Retention

While you spend so much time and effort in helping customers discover and engage with your products, the effort would be a waste if, for any reason, they were not loyal to the product and you were not able to retain them as customers for a prolonged period of time. Loyalty over time is a great measure of the overall success of your product, and that is why customer retention is a key product metric that all types of products must track.

The following diagram shows the retention metrics you will learn about in the following sections:

Figure 11.11 – Product metrics for retention

In the case of APIs, the engagement is purely based on regular usage. If your customers have successfully integrated with your APIs, their usage patterns should reflect this integration. You can measure the usage patterns in a few different ways that allow you to evaluate how customers are using the APIs over a prolonged period of time, and this will help you...