Implementing social extensions
If you have a Google+ page, you can link it to your AdWords campaigns to show Google+ endorsements in your ads. This feature can help your ads stand out, increase credibility if you have a strong Google+ presence, and can help improve CTR.
Getting ready
You need to have a Google+ page. This page and your website need to be linked in order to prove that the Google+ page belongs to you. You can link your Google+ page and your website by adding your website's URL to your Google+ page. You will also need to add your Google+ URL to your website.
How to do it...
To set up social extensions, follow these steps:
Click on the Campaigns tab.
Go into a specific campaign and go to Ad extensions.
From the View drop-down menu, select Social Extensions.
Click on + New extension:
Enter the URL of your Google+ page. To find your URL, go to your Google+ page and copy the URL from your browser. It should include the domain https://plus.google.com/, and your unique Google+ page ID.
Click...
