Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
101 UX Principles – 2nd edition
101 UX Principles – 2nd edition

101 UX Principles – 2nd edition: Actionable Solutions for Product Design Success , Second Edition

eBook
€17.99 €26.99
Paperback
€33.99
Audiobook
€31.99
Subscription
Free Trial
Renews at €18.99p/m

What do you get with a Packt Subscription?

Free for first 7 days. $19.99 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing
Table of content icon View table of contents Preview book icon Preview Book

101 UX Principles – 2nd edition

Typography

Typography helps to create a visual hierarchy that can guide users through your product in a logical and easy-to-follow manner, which can in turn help users to achieve their goals. Well-designed typography can help to give your product a more professional and polished look, which can instil trust and confidence in your users.

Don’t Use More than Two Typefaces

It’s a pretty common point of confusion, but typefaces and fonts are different things. “Proper” design professionals call them “typefaces,” while fonts are the files on the device that the software uses to display the typeface. Fonts are the paint on the palette, while the typeface is the masterpiece on the canvas.

For example, Helvetica is one of the most widely used typefaces, but a font is a particular set of glyphs within that font family: for example, Helvetica Condensed Bold, 10pt.

Regardless, too often designers add too many typefaces to their products. You should aim to use two typefaces maximum: one for headings and titles, and another for body copy that is intended to be read in depth.

Use weights and italics within that font family for emphasis—rather than switching to another family. Typically, this means using your corporate brand font as the heading, while leaving the controls...

Users Already Have Fonts on Their Computers, So Use Them

Yes, your corporate brand font is lovely. It’s so playful and charming but it delays the web page display by 4 seconds as the font needs to be downloaded from the server and rendered—and nothing appears until it loads—driving your users crazy.

Including custom display fonts for headings and titles is fine; it helps to brand the product and adds some visual interest. However, using custom fonts for body copy is generally a bad idea.

First of all, these fonts have to be loaded from somewhere, whether it’s Google Fonts, Typekit, or your own content delivery network (CDN). This means that there is an overhead in getting the font files down to the user’s machine. Content-heavy pages will often break while the correct fonts are downloaded and rendered—the dreaded Flash of unstyled content or Flash of unstyled text.

Secondly, if, by specifying wild and wonderful body copy...

Use Type Size and Weight to Depict an Information Hierarchy

This is a simple, but effective, method for organizing your views and making them instantly understandable for a wide range of users. Let’s look at an example of how not to do this in an imagined “Calendar” app user interface:

Figure 10.1: This example shows all the type in the pop-over at the same size and weight

Simply by altering the type size by a noticeable factor, we can show the user the most relevant information first:

Figure 10.2: This example shows how using different type sizes (or weights) can help differentiate information

Scale up the information that you want users to see first, or that you think they’ll find most useful, and they can read on further for extra detail.

Another option is to use type weight instead of scale, as in this example. Using a selection of bold, regular, and light typefaces has a similar effect to altering type size, but reduces...

Use a Sensible Default Size for Body Copy

Your customers will be reading a lot of text across your app or site, so how big should the type be?

The days of fixed-size type are long gone. Most browsers on desktop and mobile will let users scale type up and down, switch into “reading mode,” and apply system-wide accessibility settings, like large type and high-contrast colors.

With that in mind, all you’re doing here is setting the default type size that appears when the product is first opened. Ideally, the type should be big enough to be readable, but not so big as to overwhelm the user or take up too much space in a crowded view.

Body copy in 16px, with a 1.5 line height and “auto” or “default” character spacing, is usually a safe bet and a good default for the vast majority of your users.

This can be achieved easily with the following CSS:

body {
    font-size: 16px;
    line-height: 1.5;
}

Trying to set your...

Left arrow icon Right arrow icon

Key benefits

  • Browse over 20 years of collected UX insights
  • Challenge your own ideas on UX
  • Join the online community of UX professionals and learn with the experts

Description

“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view." -Elizabeth Churchill, Director of User Experience, Google “A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.” -Jeff Gothelf, Author of Lean UX “..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!" -Anne Marie-Leger, Staff Product Designer, Shopify “An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!" -Trent Blakely, Sr. Product Manager, Equinix This book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read: Essential UX laws Handy best practices Snippets of technical knowledge for anyone who wants to work in the digital space 101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience. Sneak a peek at some of the new and updated principles in this UX design book: Work with user expectations, not against them Make interactive elements obvious and discoverable Optimize your interface for mobile Streamline creating and entering passwords Respect users' time and effort in your forms Use animation with care in user interfaces How to handle destructive user actions Chatbots are usually a bad idea – and how to make them better Use A/B testing to test your ideas Let users give feedback, but don't hassle them Make it clear to users if they're joining or signing-in Only use modal views for blocking actions How complexity can be good for some users

Who is this book for?

This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products. UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

What you will learn

  • Work with user expectations, not against them
  • Make interactive elements obvious and discoverable
  • Optimize your interface for mobile
  • Streamline creating and entering passwords
  • Use animation with care in user interfaces
  • How to handle destructive user actions

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : May 20, 2022
Length: 454 pages
Edition : 2nd
Language : English
ISBN-13 : 9781803234885
Concepts :

What do you get with a Packt Subscription?

Free for first 7 days. $19.99 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing

Product Details

Publication date : May 20, 2022
Length: 454 pages
Edition : 2nd
Language : English
ISBN-13 : 9781803234885
Concepts :

Packt Subscriptions

See our plans and pricing
Modal Close icon
€18.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
€189.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts
€264.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total 135.97
Solutions Architect's Handbook
€67.99
101 UX Principles – 2nd edition
€33.99
Responsive Web Design with HTML5 and CSS
€33.99
Total 135.97 Stars icon

Table of Contents

17 Chapters
UX Field Chevron down icon Chevron up icon
Typography Chevron down icon Chevron up icon
Controls Chevron down icon Chevron up icon
Content Chevron down icon Chevron up icon
Navigation Chevron down icon Chevron up icon
Iconography Chevron down icon Chevron up icon
Input Chevron down icon Chevron up icon
Forms Chevron down icon Chevron up icon
User Data Chevron down icon Chevron up icon
Progress Chevron down icon Chevron up icon
Accessible Design Chevron down icon Chevron up icon
Journeys and State Chevron down icon Chevron up icon
Terminology Chevron down icon Chevron up icon
Expectations Chevron down icon Chevron up icon
UX Philosophy Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon

Customer reviews

Most Recent
Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7
(60 Ratings)
5 star 80%
4 star 15%
3 star 3.3%
2 star 1.7%
1 star 0%
Filter icon Filter
Most Recent

Filter reviews by




Amazon Customer Oct 29, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Great easy read packed with potent gems of knowledge.
Amazon Verified review Amazon
angelbearuk Feb 21, 2024
Full star icon Full star icon Empty star icon Empty star icon Empty star icon 2
Don't waste your money on this. You're likely to learn more by just USING the internet, and thinking about what your own website navigation experience is like.
Amazon Verified review Amazon
Josephine Jan 14, 2024
Full star icon Full star icon Full star icon Empty star icon Empty star icon 3
There is some good advice, but it disregards accessibility and may put you at risk if you follow this to the letter.
Subscriber review Packt
Shuhei Iitsuka Oct 03, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
The book '101 UX Principles' comprehensively covers a wide range of UX topics. Each topic is accompanied by specific do's and don'ts, making it immensely valuable for readers. Even with just a cursory read, one can grasp the fundamentals of UX design and engineering. I found it to be an excellent resource for those who are new to UX, offering essential guidelines in a concise manner.
Amazon Verified review Amazon
Amar Aug 20, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
"101 UX Rules" is the best and most insightful way in the world of user experience (UX) design. Written by industry expert, this comprehensive guide provides a wealth of content, concepts and best practices that form the foundation for creating exceptional digital experiences. Whether you're an experienced user or a beginner who just wants to learn the basics, this book is accessible and practical for a wide audience.This book is well organized and divided into chapters covering a variety of topics for user experience building. Every principle is explained clearly and concisely, from understanding user needs and research to creating simple communication and improving usability.The author has established the best balance between theoretical and practical ideas, making it easier for readers to absorb and apply the knowledge.
Amazon Verified review Amazon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

What is included in a Packt subscription? Chevron down icon Chevron up icon

A subscription provides you with full access to view all Packt and licnesed content online, this includes exclusive access to Early Access titles. Depending on the tier chosen you can also earn credits and discounts to use for owning content

How can I cancel my subscription? Chevron down icon Chevron up icon

To cancel your subscription with us simply go to the account page - found in the top right of the page or at https://subscription.packtpub.com/my-account/subscription - From here you will see the ‘cancel subscription’ button in the grey box with your subscription information in.

What are credits? Chevron down icon Chevron up icon

Credits can be earned from reading 40 section of any title within the payment cycle - a month starting from the day of subscription payment. You also earn a Credit every month if you subscribe to our annual or 18 month plans. Credits can be used to buy books DRM free, the same way that you would pay for a book. Your credits can be found in the subscription homepage - subscription.packtpub.com - clicking on ‘the my’ library dropdown and selecting ‘credits’.

What happens if an Early Access Course is cancelled? Chevron down icon Chevron up icon

Projects are rarely cancelled, but sometimes it's unavoidable. If an Early Access course is cancelled or excessively delayed, you can exchange your purchase for another course. For further details, please contact us here.

Where can I send feedback about an Early Access title? Chevron down icon Chevron up icon

If you have any feedback about the product you're reading, or Early Access in general, then please fill out a contact form here and we'll make sure the feedback gets to the right team. 

Can I download the code files for Early Access titles? Chevron down icon Chevron up icon

We try to ensure that all books in Early Access have code available to use, download, and fork on GitHub. This helps us be more agile in the development of the book, and helps keep the often changing code base of new versions and new technologies as up to date as possible. Unfortunately, however, there will be rare cases when it is not possible for us to have downloadable code samples available until publication.

When we publish the book, the code files will also be available to download from the Packt website.

How accurate is the publication date? Chevron down icon Chevron up icon

The publication date is as accurate as we can be at any point in the project. Unfortunately, delays can happen. Often those delays are out of our control, such as changes to the technology code base or delays in the tech release. We do our best to give you an accurate estimate of the publication date at any given time, and as more chapters are delivered, the more accurate the delivery date will become.

How will I know when new chapters are ready? Chevron down icon Chevron up icon

We'll let you know every time there has been an update to a course that you've bought in Early Access. You'll get an email to let you know there has been a new chapter, or a change to a previous chapter. The new chapters are automatically added to your account, so you can also check back there any time you're ready and download or read them online.

I am a Packt subscriber, do I get Early Access? Chevron down icon Chevron up icon

Yes, all Early Access content is fully available through your subscription. You will need to have a paid for or active trial subscription in order to access all titles.

How is Early Access delivered? Chevron down icon Chevron up icon

Early Access is currently only available as a PDF or through our online reader. As we make changes or add new chapters, the files in your Packt account will be updated so you can download them again or view them online immediately.

How do I buy Early Access content? Chevron down icon Chevron up icon

Early Access is a way of us getting our content to you quicker, but the method of buying the Early Access course is still the same. Just find the course you want to buy, go through the check-out steps, and you’ll get a confirmation email from us with information and a link to the relevant Early Access courses.

What is Early Access? Chevron down icon Chevron up icon

Keeping up to date with the latest technology is difficult; new versions, new frameworks, new techniques. This feature gives you a head-start to our content, as it's being created. With Early Access you'll receive each chapter as it's written, and get regular updates throughout the product's development, as well as the final course as soon as it's ready.We created Early Access as a means of giving you the information you need, as soon as it's available. As we go through the process of developing a course, 99% of it can be ready but we can't publish until that last 1% falls in to place. Early Access helps to unlock the potential of our content early, to help you start your learning when you need it most. You not only get access to every chapter as it's delivered, edited, and updated, but you'll also get the finalized, DRM-free product to download in any format you want when it's published. As a member of Packt, you'll also be eligible for our exclusive offers, including a free course every day, and discounts on new and popular titles.