Pre-emptive defense

There is no ultimate way to prevent the reuse of your content. There are only methods to deter the less determined, else to help ensure attribution. With that disclaimer and our dose of pragmatism to hand, here are those methods, and the pros and cons of each.

Backlink bar none

This is a three-pronged deal, the overall task being to clarify your content's source.

Tweaking the title

This practice may seem odd when applied to a post in its original location, but a title that links to its corresponding post can be very useful when the content has been collared.

In your theme's single.php file look for this:

And replace that with this:

­Verdict: This can be over-ridden but, all the same, is a top tip.

Linking lead content

Similarly, perhaps in flagship posts rather than all of them, add another link to the post itself, to a related post, or to your homepage in your excerpt or leading paragraph.

Verdict: An SEO must-do in any case.

Reasserting with reference

Otherwise, refer to your...