The hybrid method combines the survey method with user videos. It is our preferred method because the survey questions provide in-depth, self-reported feedback while the user videos allow for observation of the users' experiences.
About the hybrid method
Strengths of the hybrid method
The main advantage of this approach is the combination of user videos and self-reported feedback. This results in richer information than what would have been available in survey-only or video-only studies.
Self-reported data informed by user videos
Because of the limitations...
