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Marketing Automation with Mailchimp

You're reading from   Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

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Product type Paperback
Published in May 2023
Publisher Packt
ISBN-13 9781800561731
Length 304 pages
Edition 1st Edition
Concepts
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Author (1):
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Margarita J. Caraballo Margarita J. Caraballo
Author Profile Icon Margarita J. Caraballo
Margarita J. Caraballo
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Table of Contents (25) Chapters Close

Preface 1. Part 1:Introduction to Mailchimp
2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER 3. Part 2:Getting Set Up
4. Chapter 2: Basics of Account Management and Audiences 5. Chapter 3: Importing and Combining Audiences 6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments 7. Chapter 5: Strategies and Tools for Managing Inactive Contacts 8. Part 3:Basic Channels
9. Chapter 6: Setting Up and Customizing Various Form Types 10. Chapter 7: Establishing Your Brand with the Content Studio 11. Chapter 8: Outreach Marketing with Templates and Campaigns 12. Chapter 9: Setting Up Your Marketing Presence with Websites 13. Part 4:Refine and Automate
14. Chapter 10: Understanding Reports and Analytics 15. Chapter 11: Implementing A/B and Multivariate Testing 16. Chapter 12: Strategies for Automating Using the Customer Journey Builder 17. Chapter 13: Setting Up a Mailchimp E-Commerce Store 18. Part 5:Get Smarter and Connect
19. Chapter 14: E-Commerce Integrations 20. Chapter 15: Form and Survey Integrations 21. Chapter 16: CRM and Connectivity Integrations 22. Chapter 17: Use Cases and Real-World Examples 23. Index 24. Other Books You May Enjoy

Account management and setting an industry

The essential goal here is just to cover and understand what information you can provide or set in your account to ensure that the data you see in the platform over time, in places such as reports, is as usable and relevant as possible as you scale your channel use. So, let’s take a look at where we can either add or edit some settings in your account.

From the primary account dashboard, shown in Figure 2.1, you can access all of your account settings, and even all of your features as you move forward, in the left navigation menu. To specifically navigate to the settings for the overall account, follow these steps:

  1. Click on the avatar/icon square in the lower left-hand corner, as shown in Figure 2.1.
  2. A menu will appear; click on Account & billing.
Figure 2.1 – The account dashboard

Figure 2.1 – The account dashboard

Clicking that option will take you to the Account Overview page. Here, as you begin to actually...

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