Chapter 5: Predicting Boolean Values Using Binary Logistic Regression

Binary logistic regression is one of the most widely used Machine Learning (ML) algorithms to predict the classification of future events and behaviors. It's used in different industries and contexts. Some variables that can be predicted with this technique are the propensity to buy a product and the probability of getting positive or negative feedback from customers for a specific service.

Most digital native companies offer their services in subscription mode. In streaming video services, telco operators, and pay TVs, the binary logistic regression technique is widely used to predict the probability of churn of a customer. Predicting this kind of information is fundamental to target marketing campaigns and special offers to customers with the highest propensity to buy and increase revenue.

In this chapter, we'll see all the stages necessary to implement a binary logistic regression model leveraging...