Social media optimization
Social media has grown to take a significant role in search marketing. Your site should be optimized for social media, making it easy for your site visitors to save, share, and comment on your content. Take advantage of the trends in social interaction as mentioned in the following:
Make it easy to recommend or share your content on the most popular social networks
Facilitate bookmarking and tagging
Provide comment functionality, monitor, and interact
For rich media, make it easy for others to share it with their friends and site visitors
Offer subscription functionality, whether by e-mail, RSS, or both
Note
Joomla! provides several extensions that make it easy for you to add share buttons on your content items. Implement those extensions and make sure the buttons are available on all your content items. See Chapter 3, Useful Extensions to Enhance SEO, for a list of suggestions.
As the webmaster of a site, you should make social media part of your content management strategy...
