Summary
This chapter covers the basic SEO-related configuration options inside the default Joomla! installation. At the end of this chapter, you should be able to set up Search Engine Friendly URLs and optimize to the extent permitted by the default Joomla! system. SEF URLs are a necessity and you should complete this task before going any further in this book.
Other content in this chapter focuses on how to create URL aliases for specific pages or menu items. This is a useful technique and one that you will want to use if SEO is a priority for your site. Make sure you understand the distinction between the title tag and your article titles and how to control them individually.
The final part of the chapter deals with the topic of metadata and shows you how to set up both global metadata and individual page metadata. Again, this is important if SEO is a priority for you, and you need to understand how to set the metadata for your individual articles.
Looking forward, in the next chapter we...
