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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Building an integration


The building of an integration can be broken down into several design areas, or challenges that we need to solve. These high level challenges are the same for any integration with every type of ERP or CRM application.

The details of the solutions will depend on which CRM and ERP we are dealing with, which tools are available to us, and which use cases we are going to solve.

This diagram shows the four challenges that need to be solved to build an integration

The challenges can be broken down into four areas:

  • Extract the data: Extract the data from ERP

  • Transport the data: Transport the data between ERP and CRM

  • Store the data: Store the data that has been extracted from ERP in CRM

  • Show the data: Show the data in the CRM UI

Challenge 1 – extract the data

We first need to get information out of the ERP so that we can use it in the integration. We will discuss several methods that can be used. These are:

  • Direct access from the database

  • Access through the business API

  • Screen...

You have been reading a chapter from
Integrating CRM across your Organization for Business success
Published in: Jan 2016
Publisher: Packt
ISBN-13: 9781783001040
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