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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Support management integration use cases


The RideRight Bike Parts support team is a small team that handles customer complaints. Customer complaints include issues that can be handled by the CRM ticket management feature, such as questions related to the delivery of ordered goods, for example late deliveries, missing deliveries, and incomplete deliveries.

Customer issues can also include issues that cannot be handled by the CRM ticket management feature, such as returned goods. Goods may be returned because they are defective in some way, or because the customer has decided they do not want them any more. Customers who return goods may receive a credit note, or replacement goods, both of which need to be processed in ERP using the RMA feature.

In some scenarios, a company may repair a defective product and return it to the customer, but for our use case, RideRight does not repair defective goods. They may send returned items to the original vendor who may or may not perform a repair.

The support...

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