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Going IT Alone: The Handbook for Freelance and Contract Software Developers

You're reading from   Going IT Alone: The Handbook for Freelance and Contract Software Developers A detailed guide to self-employment for software and web developers - from identifying your target market, through to managing your time, finances, and client behavior

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Product type Paperback
Published in Dec 2016
Publisher
ISBN-13 9781783001408
Length 376 pages
Edition 1st Edition
Concepts
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Author (1):
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Leon Brown Leon Brown
Author Profile Icon Leon Brown
Leon Brown
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Table of Contents (19) Chapters Close

Going IT Alone: The Handbook for Freelance and Contract Software Developers
Credits
About the Author
Acknowledgements
About the Reviewer
Preface
1. Introducing Freelancing 2. Positioning Yourself in the Market FREE CHAPTER 3. Defining Your Business Model 4. Creating a Brand 5. Networking, Marketing, and Sales 6. An Introduction to Client Types 7. Managing Clients 8. Negotiation 9. Software Development Resources, Patterns and Strategies 10. Software Development Methodology 11. Creating Quotes and Estimates 12. Project Management Appendix

Chapter 4. Creating a Brand

Branding is an important factor in the success of any business, whether it be a corporation on the scale of companies like Google and Sony, or a small one-man freelance business. The mistake a lot of people make in their assumption about branding is that it is simply a design that is applied to visual marketing materials such as brochures and websites. Although these visual elements may be part of the mix that form a brand, they are not the brand. This chapter looks at what branding really is, and how you can focus on activities to build your own brand in a way that can positively affect your ability to make sales and increase profitability.

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