Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Fixing Bad UX Designs
Fixing Bad UX Designs

Fixing Bad UX Designs: Master proven approaches, tools, and techniques to make your user experience great again

eBook
€8.99 €26.99
Paperback
€32.99
Subscription
Free Trial
Renews at €18.99p/m

What do you get with Print?

Product feature icon Instant access to your digital eBook copy whilst your Print order is Shipped
Product feature icon Paperback book shipped to your preferred address
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR
Modal Close icon
Payment Processing...
tick Completed

Shipping Address

Billing Address

Shipping Methods
Table of content icon View table of contents Preview book icon Preview Book

Fixing Bad UX Designs

Identifying UX Issues – UX Methodologies

By understanding business and user needs, it will be possible to focus on what exactly should be fixed. It is important to have a clear idea of what the problems are that your UX efforts aim to solve and understand what the solutions are that the company provides.

Keep in mind that anything that is preventing your users from accomplishing the task on your site, app, service, or product will result in a poor experience and will make it difficult for your business to deliver the solutions to your customer.

As we saw in Chapter 1Understanding UX and Its Importance, a bad user experience can result in serious problems for your business. In this chapter, you will learn how to identify UX issues and understand the project challenges by:

  • Identifying who are your stakeholders and their needs
  • Identifying who are your users are, and...

Identifying stakeholders and their needs

Identifying the stakeholders and their needs should be one of your tasks. Even if you believe that you already know enough about it, either because you have been working for the company for a while, or because you have already gathered this information in another way, it is always worth revalidating it. The company's strategy may change from time to time, as well as the stakeholders' view of the product or service, which will necessarily impact your design decisions.

"Empathy is a big buzzword in UX right now. There are books and blog posts espousing the idea that if designers can develop true empathy for users, then they'll build better applications. That's true, but what about stakeholders? Designers need to empathise with product owners, business analysts, and even executives too, if they hope to get the support...

Understanding users and their needs

Remember that designing an effective user experience requires an understanding of the needs of both the business and users, and designing a solution that meets them. So far, you should understand what the business goals are for your UX project. Now, it's time to understand the project from the user's point of view.

Make sure to have listed all the problems (and symptoms) raised during your stakeholder interviews. I like to have them on post-it notes on my wall. In this way, I can group and regroup them in order to find the main issues and problems that I have to check out. You will probably notice that during the user research, you might find other problems or find out that problems listed before were actually symptoms of another problem. For example, the high cart abandonment rate might be a symptom of difficulty in finding the next...

Understanding the competitors

During the stakeholder and user interviews, they might mention a few competitors. The stakeholders probably will tell you the ones they consider as competitors from a business point of view. The users might mention the same competitors and likely other ones that they consider deliver the same or similar solutions. It is a good moment to also understand how they use the competitor and why they consider it as a substitute solution, what is best and worse if compared to your product or service. The users might mention competitors that the stakeholders didn't know exist or even don't consider as a competitor. During research you might find other ones too. It is important to analyze all of them.

Analyzing the competitors, especially those mentioned by the users, will help you to understand what they are used to. To start your Comparative Competitive...

User journey and touch points

It is a fact that the more you understand the users, their needs and behavior, the easier it will be to find UX issues and know how to fix them. Understanding the user journey related to your services or products will help to better understand it, and it will help you to understand the context of users. You will gain a clear picture of where the user has come from and what they are trying to achieve. All the information you already gathered during the stakeholder and user interviews, and also CCA, will help you to come up with the user journey and its touch points. To draft the journey map, UX Mastery suggests you include:

  • Personas: The main characters representing the user needs, goals, thoughts, feelings, opinions, expectations, and pain points of the user
  • Timeline: A finite amount of time or variable phases
  • Emotion: Frustration, anxiety, happiness...

Defining the challenges and project goals

At this point, you might have a great idea about the UX issues that you will need to fix. You should have a list of all the issues, which you can organize into groups to understand what the priorities are and the which are most urgent to be fixed. In this stage, you might not only know what the issues are, but also the consequences of them. By knowing the issues, you can come up with a problem statement.

To come up with this list of design problems, Evelina Tapia, from UXPin, suggests answering these questions:

  • How do you know these are issues?
  • Who is affected by these issues?
  • When and how often do they occur?
  • What benchmarks do you have?
  • What change do you expect by fixing them?

It might be useful if you come up with a problem statement. To help you to write it, you can use the Point Of View (POV) tool, explained by Interaction Design...

Summary

In this chapter, you learned how to identify UX issues and understand the project challenges by interviewing stakeholders, using different user research methodologies, doing comparative competitor analysis, and designing user journeys and writing problem statements.

For each project, you might use a combination of different methodologies in order to find the UX issues. Although it can be interesting to plan which methods will be used to make sure that they will be accommodated into the budget, it is common to feel like you need to use other methods after each test.

In Chapter 3Exploring Potential UX Solutions, you will not only learn how to turn findings from research into potential solutions, but also how to present the ideas for them.

Left arrow icon Right arrow icon

Key benefits

  • Understand and fix the pain points of a bad UX design to ensure greater customer satisfaction.
  • Correct UX issues at various stages of a UX Design with the help of different methodologies for fixing bad UXs
  • See best practices and established principles in UX with case studies illustrating these practices and principles

Description

Have your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money? This book is the answer to these problems. With intuitive case studies, you’ll learn to simplify, fix, and enhance some common, real-world application designs. You’ll look at the common issues of simplicity, navigation, appearance, maintenance, and many more. The challenge that most UX designers face is to ensure that the UX is user-friendly. In this book, we address this with individual case studies starting with some common UX applications and then move on to complex applications. Each case study will help you understand the issues faced by a bad UX and teach you to break it down and fix these problems. As we progress, you’ll learn about the information architecture, usability testing, iteration, UX refactoring, and many other related features with the help of various case studies. You’ll also learn some interesting UX design tools with the projects covered in the book. By the end of the book, you’ll be armed with the knowledge to fix bad UX designs and to ensure great customer satisfaction for your applications.

Who is this book for?

This book is for anyone confronted with a poorly designed UX. It is ideal for UX professionals who want to solve problems with existing UX designs, and UX designers who want to enhance their designs or analyze and rectify where they went wrong.

What you will learn

  • Learn about ROI and metrics in UX
  • Understand the importance of getting stakeholders involved
  • Learn through real cases how to fix bad UX
  • Identify and fix UX issues using different methodologies
  • Learn how to turn insights and finding into practical UX solutions
  • Learn to validate, test and measure the UX solutions implemented
  • Learn about UX refactoring
Estimated delivery fee Deliver to Belgium

Premium delivery 7 - 10 business days

€17.95
(Includes tracking information)

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Feb 27, 2018
Length: 348 pages
Edition : 1st
Language : English
ISBN-13 : 9781787120556

What do you get with Print?

Product feature icon Instant access to your digital eBook copy whilst your Print order is Shipped
Product feature icon Paperback book shipped to your preferred address
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR
Modal Close icon
Payment Processing...
tick Completed

Shipping Address

Billing Address

Shipping Methods
Estimated delivery fee Deliver to Belgium

Premium delivery 7 - 10 business days

€17.95
(Includes tracking information)

Product Details

Publication date : Feb 27, 2018
Length: 348 pages
Edition : 1st
Language : English
ISBN-13 : 9781787120556

Packt Subscriptions

See our plans and pricing
Modal Close icon
€18.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
€189.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts
€264.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total 98.97
UX for the Web
€32.99
UX Design for Mobile
€32.99
Fixing Bad UX Designs
€32.99
Total 98.97 Stars icon
Banner background image

Table of Contents

13 Chapters
Understanding UX and its Importance Chevron down icon Chevron up icon
Identifying UX Issues – UX Methodologies Chevron down icon Chevron up icon
Exploring Potential UX Solutions Chevron down icon Chevron up icon
Increasing Conversion with UX Chevron down icon Chevron up icon
Using UI and Content for Better Communication Chevron down icon Chevron up icon
Considering Accessibility As Part of the UX Chevron down icon Chevron up icon
Improving Physical Experiences Chevron down icon Chevron up icon
Improving IA for Better Navigation Chevron down icon Chevron up icon
Prototyping and Validating UX Solutions Chevron down icon Chevron up icon
Implementing UX Solutions Chevron down icon Chevron up icon
Measuring UX Solutions Chevron down icon Chevron up icon
Keeping Up to Date Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

Rating distribution
Full star icon Full star icon Full star icon Empty star icon Empty star icon 3
(1 Ratings)
5 star 0%
4 star 0%
3 star 100%
2 star 0%
1 star 0%
J. L. Hallock Dec 26, 2019
Full star icon Full star icon Full star icon Empty star icon Empty star icon 3
UX is the discipline. UI is the deliverable. I won't bother buying or reading the book when you don't know your own discipline.
Amazon Verified review Amazon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

What is the delivery time and cost of print book? Chevron down icon Chevron up icon

Shipping Details

USA:

'

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela
What is custom duty/charge? Chevron down icon Chevron up icon

Customs duty are charges levied on goods when they cross international borders. It is a tax that is imposed on imported goods. These duties are charged by special authorities and bodies created by local governments and are meant to protect local industries, economies, and businesses.

Do I have to pay customs charges for the print book order? Chevron down icon Chevron up icon

The orders shipped to the countries that are listed under EU27 will not bear custom charges. They are paid by Packt as part of the order.

List of EU27 countries: www.gov.uk/eu-eea:

A custom duty or localized taxes may be applicable on the shipment and would be charged by the recipient country outside of the EU27 which should be paid by the customer and these duties are not included in the shipping charges been charged on the order.

How do I know my custom duty charges? Chevron down icon Chevron up icon

The amount of duty payable varies greatly depending on the imported goods, the country of origin and several other factors like the total invoice amount or dimensions like weight, and other such criteria applicable in your country.

For example:

  • If you live in Mexico, and the declared value of your ordered items is over $ 50, for you to receive a package, you will have to pay additional import tax of 19% which will be $ 9.50 to the courier service.
  • Whereas if you live in Turkey, and the declared value of your ordered items is over € 22, for you to receive a package, you will have to pay additional import tax of 18% which will be € 3.96 to the courier service.
How can I cancel my order? Chevron down icon Chevron up icon

Cancellation Policy for Published Printed Books:

You can cancel any order within 1 hour of placing the order. Simply contact customercare@packt.com with your order details or payment transaction id. If your order has already started the shipment process, we will do our best to stop it. However, if it is already on the way to you then when you receive it, you can contact us at customercare@packt.com using the returns and refund process.

Please understand that Packt Publishing cannot provide refunds or cancel any order except for the cases described in our Return Policy (i.e. Packt Publishing agrees to replace your printed book because it arrives damaged or material defect in book), Packt Publishing will not accept returns.

What is your returns and refunds policy? Chevron down icon Chevron up icon

Return Policy:

We want you to be happy with your purchase from Packtpub.com. We will not hassle you with returning print books to us. If the print book you receive from us is incorrect, damaged, doesn't work or is unacceptably late, please contact Customer Relations Team on customercare@packt.com with the order number and issue details as explained below:

  1. If you ordered (eBook, Video or Print Book) incorrectly or accidentally, please contact Customer Relations Team on customercare@packt.com within one hour of placing the order and we will replace/refund you the item cost.
  2. Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on customercare@packt.com who will be able to resolve this issue for you.
  3. You will have a choice of replacement or refund of the problem items.(damaged, defective or incorrect)
  4. Once Customer Care Team confirms that you will be refunded, you should receive the refund within 10 to 12 working days.
  5. If you are only requesting a refund of one book from a multiple order, then we will refund you the appropriate single item.
  6. Where the items were shipped under a free shipping offer, there will be no shipping costs to refund.

On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on customercare@packt.com within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

What tax is charged? Chevron down icon Chevron up icon

Currently, no tax is charged on the purchase of any print book (subject to change based on the laws and regulations). A localized VAT fee is charged only to our European and UK customers on eBooks, Video and subscriptions that they buy. GST is charged to Indian customers for eBooks and video purchases.

What payment methods can I use? Chevron down icon Chevron up icon

You can pay with the following card types:

  1. Visa Debit
  2. Visa Credit
  3. MasterCard
  4. PayPal
What is the delivery time and cost of print books? Chevron down icon Chevron up icon

Shipping Details

USA:

'

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela