Exploring the marketing plan

The marketing plan deals with creating awareness about the platform, sending communications, customer acquisition, onboarding, engaging the users, and so on. It is not restricted to only launch, but it is an ongoing activity that needs a bigger plan. Some organizations and teams call the launch plan a subset of a comprehensive marketing plan.

The marketing plan comprises marketing activities from pre-launch, launch, and post-launch periods, and these continue for all future releases and launches. For example, we will have pre-launch, launch, and post-launch activities for an alpha release, then for the beta release, followed by a general availability release. Similarly, we can have pre-launch, launch, and post-launch activities for releases on different channels such as the web, Android, and iOS. Let's dive deeper into the marketing activities at different phases of the launch.

Pre-launch activities

For launching any product or platform, most...